Branding and the Meaning of Life

My essay is going to be based on brand versus anti-brand therefore this lecture was very informative. I loved the way people actual use the same tactics as the brands do to make them look bad. Below are some examples of anti-brands:

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Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow. His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible. I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it reminds me of the sun. And the the blue to colour the square because it remi

The Bechers & Idris Khan

During the Lecture two lots of work caught my eye, the first from The Bechers and the second from Idris Khan. Brent and Hilla Becher made photographic typologies as an archive of uniform photograph. The grid structure helps give symmetry, Each object is large and as important as any other. Consistency is key in the photographs of the gas containers, the light, scale and viewpoint all correspond. Their work was often placed in a grid of neutral white frames. Idris Khan was born in England, 1978, he completed his master in 2004 at the Royal College of Art in London. He works in sculpture, painting and photography. His ideas are based on a repeating process of creation and deletion, or even adding of new layers while retaining traces of what has gone before. He is well known for his large-scale works in which techniques of layering are used to arrive at what might be considered the essence of an image, and to create something entirely new through repetition and sup

Surrealism

According to the dictionary the definition of Surrealism is a 20th-century avant-garde movement in art and literature which sought to release the creative potential of the unconscious mind, for example by the irrational juxtaposition of images. Artist who are inspired by the surrealism movement look into the fine like between reality and the dream world. They use juxtaposing images to demonstrate this and create the weird and wonderful. The characteristics of surrealism are all based around the subconscious, they took a lot inspiration from Sigmund Freud's psychological theories on ego, superego and id. Some famous examples of surrealism are: René Magritte - This is not a Pipe Magritte believed that art was not reality but actual a representation of it. IN order to highlight this point he painted a piece called 'This is not a Pipe' the message being that although yes he had painted a pipe is wasn't an actual pipe but an imitation or representation of one. T

Jade Navan Caitlin

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