Introduction to Theory as Practice

We began looking into the meaning of theory and how it will help influence and improve our work. Using a mixture of history, theory and practice I can improve my work as a designer.

Visual communication is key, it as the power to inform, persuade and educate. by using the images, symbols and icons. We are able to recognise the meaning of a symbol a lot quicker than reading a long paragraph. Evidence of this can be seen in every day life; traffic lights have three colours and you know what these colours mean when in a certain sequence, it signifies what we need to do. Red - Stop . Green - Go . Amber - Proceed with caution.

We have to make sure that we look into the meaning and history of subjects before designing responses to briefs. This is important because when forming ideas they can be better developed by the history of the subject.

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Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow. His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible. I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it re...

James Sommerville Talk

So, everyone knows that’s the Coca-Cola formula is top secret; only two people in the world knowing how to make it. James Sommerville came to the University to do a talk on his work and career beginning from his start-up company at 19. He began the talk with a ‘thank you’ for attending and then lead on to John Lennon quote ‘When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” Therefore, he went into graphic design due to it being his passion. He went on to telling us every young designer will face challenges, his was the mass unemployment which forced him to begin his own company with partner Simon Needham called Attik. Beginning in Huddersfield 1986 much described by the name their office was a Attik Bedroom in Paddock. He said that as a huge compan...

Helvetica Movie

The Helvetica movie is a documentary about typography, graphic design, and global visual culture.People who were interviewed in the film included : Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller. These are all influence designers which have helped more graphic design forward. The interview with Massimo Vignelli was my favourite part when he was showing us the work he did on American Airlines. Really inspired me as I am interested in rebranding, and creating something as timeless as he has.

Jade Navan Caitlin

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