Introduction to Theory as Practice

We began looking into the meaning of theory and how it will help influence and improve our work. Using a mixture of history, theory and practice I can improve my work as a designer.

Visual communication is key, it as the power to inform, persuade and educate. by using the images, symbols and icons. We are able to recognise the meaning of a symbol a lot quicker than reading a long paragraph. Evidence of this can be seen in every day life; traffic lights have three colours and you know what these colours mean when in a certain sequence, it signifies what we need to do. Red - Stop . Green - Go . Amber - Proceed with caution.

We have to make sure that we look into the meaning and history of subjects before designing responses to briefs. This is important because when forming ideas they can be better developed by the history of the subject.

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Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow. His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible. I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it re...

Iconography

From the Greek word for 'image' and 'to write' The identification and description of what the image is. WJT Mitchell Iconography is about the rhetoric of images, that is it helps us know....... three different images can all mean the same. Peace: This something that can only be communicated if the artist and the audience share the same background meaning there will be a similar cultural meaning. Byzantine Portraiture Using symbols etc to signify more about the person. At this time they moved away from creating photograph-like paintings and used symbols and objects to add more to the painting. For example, the painting below could make you think the man is a shepherd due to the lamb around his neck and the staff. You may also believe the image is related to Christianity because of the cross, moving further we begin to think that may the man in the painting is meant to be a representation of Jesus. Metaphor A typ...

Helvetica Movie

The Helvetica movie is a documentary about typography, graphic design, and global visual culture.People who were interviewed in the film included : Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller. These are all influence designers which have helped more graphic design forward. The interview with Massimo Vignelli was my favourite part when he was showing us the work he did on American Airlines. Really inspired me as I am interested in rebranding, and creating something as timeless as he has.

Jade Navan Caitlin

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