Skip to main content

Semiotics

Semiotics is the study of signs and the interpretation of their meaning. We use signs to communicate with our audience, as a graphic designer, this is something that will come to play a lot when I am working. I will need the context and cultural background for what I'm trying to say to come across appropriately. What is happening around the sign is very important as well. 

Above is three different situations a thumbs up has been used. Each can be interpreted differently because of the context, the first can be seen as signifying 'good job' I think this because of the suit, it is something that can be associated with work and professionals. The second implying the diver is having a good time and that he is okay, although you can't see a facial expression you know he is posing for a photograph which tells me he wants to document he's having a good time. The last photo is of a hitchhiker looking for a lift, he is using he thumb to signify to drivers what he is looking for. This is a universal sign which I can instantly recognise because of what is happening in his environment. 

 All signs have two aspect according to Ferdinand de Saussure, the founder of semiology, they have the signifier and the signified. If you take the word closed, and the person thinks of a shop door. The would take the word closed as the signifier and then the signified concept for the word closed, would be the shop is not open for business. This is something that automatically happens  in our brains and doesn't require a lot of thought. 

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow.  His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible.  I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it re...
Post a Comment
Read more

Iconography

From the Greek word for 'image' and 'to write' The identification and description of what the image is. WJT Mitchell Iconography is about the rhetoric of images, that is it helps us know....... three different images can all mean the same. Peace: This something that can only be communicated if the artist and the audience share the same background meaning there will be a similar cultural meaning.   Byzantine Portraiture  Using symbols etc to signify more about the person. At this time they moved away from creating photograph-like paintings and used symbols and objects to add more to the painting. For example, the painting below could make you think the man is a shepherd due to the lamb around his neck and the staff. You may also believe the image is related to Christianity because of the cross, moving further we begin to think that may the man in the painting is meant to be a representation of Jesus.  Metaphor  A typ...
Post a Comment
Read more

AfterEffects - Z Space

Before class we were asked to create a one layered composition on Illustrator, ensuring every object was on a separate layer. This would make life easier when reopening the Illustrator file in Adobe AfterEffects. Once deciding on a space theme, I used royalty free images to create planets. When in illustrator I created simple circles and then used the 'Pathfinder Tool' to cut the texture into a planet shape. I used the pen tool to create my rockets and spaceships.   T he outcome of this workshop was to create 10 second movie using my prepared artwork, and to learn the use of 3D tools in After Effects, including cameras, pre-comps, building and constructing 3D scenes, textures and objects in addition to special effects. Sara gave as an excellent example of what we were going to learn how to achieve, and the extent of what the tools she was teaching us could achieve.  MGMT - All We Ever Wanted Was Everything from oneedo on Vimeo . Above is a screen of my...
Post a Comment
Read more