Brass Agency Lecture

We were lucky enough to be able to have someone who works for the Brass Agency to come in and talk about there work and recent projects. One project which stood out for me for being innovate was the colouring cafe ad they did for Ribena.

The ad that they create was a huge success, they launched a digital marketing campaign in order to promote their product 'Ribena Light' Brass handles all there digital and social advertisements, in response to the task at hand they team up with an artist called Alex Lucas, a British artist, who's work is characteristically fun animal based illustrations.

The idea was to create 120 tiled illustrations inspired by Ribena. The colouring cafe was a huge success due to the time and effort put into the brand development. The aim was to capture the brand itself in a fun activity which was interactive.The Cafe opened on the 30th June 2016 for one day only in Covent Garden; all people involved in the day were recruited through social media and asked to sign up on the campaign page on Ribena's website.

Brass successfully launched a huge new digital marketing campaign in 2016 to promote Ribena Light. Once completing there tile they then attached it to the wall and returned for the reveal. With the use of projection happy the drawing was brought to life, backed by the recognisable Zobby Doo tune.

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