Jonathan Lindley - Convergence Seminar

The definition of convergence is the coming together of two entities or a meeting point. In relation to Graphic design convergence is the moment of translating when communication and design meet.

We looked in Paul Rand - IBM Rebus (1981). Rebus' work is an excellent example of convergence, clearly communication a message through design. It is a representation of phrases/words with pictures, symbols etc.

In this example each symbol is a representation of the letter, something that we would automatically relate to the letter. It uses depiction of the word instead of standard typography.

We also looked into Marshall Macluhan book - The mediam is the message and its squeal 'The medium is massage' a book I currently reading.

We were asked to create a outcome using the magazines which had been passed around. After looking through the magazines we decided to explore the influence which the news and media has over society an out every day lives. As a group we folded paper and then cut it into a string of people holding hands. Each person then had a celebrities name, something we desire to be due to the media or a complete opposite. The very first has the quote 'I was desperate to be everything they wanted me to be' This being an angry statement aimed at the media due to the social pressure they put on people. We should be true to ourselves instead of aiming to be perfect all the time.

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Jade Navan Caitlin

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