We started the lecture looking into the definition of Visual Communication. Two dimensional images such as advertising, industrial design, typography, graphic design, drawings, illustration, animation and sign are examples of visual communication. It is a way to convey ideas and information which can be digested in a visual form by being viewed or read. The most successful visual communication can be understood, with or without complementary typeface. What is theory and why study it? The google definition of theory is ‘ a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.’ The reason we study theory is due to it providing us an explanatory framework which can be used to explore or support ideas, develop hypotheses, or as a basis/critique. A quote was highlighted by Paul Rand which reads: ‘Intuition is a flash of light conditioned by experience, culture and imagination...
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