Skip to main content

Jonathan Lindley - Convergence Lecture


Jonathan Lindley is a graphic designer and animator who went through my course ahead of me and now does lectures for the first year students. It was very inspiring to be bale to listen to someone who has been in the same position as me and I can relate with. He highlighted the important aspects of design, and that the work we do now doesn't define us, we can improve using the tools at disposable given to us my our lectures and the University. 

Lindley spoke to us about converge and how it applies to graphic design. Also giving us advice on how to approach a course to do well. The definition of converge is to come together from different direction to eventually meet. Convergence is the translation of information. This basically is the important part in between information being communicated and understood. As a designer my purpose is to communicate and to do this I need to send a clear message. Using tools at my disposal to my advantage if a way to improve my communication. 

Catalytic Culture
The term Catalytic Culture can be defined by breaking down the phrase. A catalyst is a substance that increases the rate of chemical reaction without going through a chemical change. Culture relates to the ideas, customs and social behaviour of a particular people or society. In summary Catalytic Culture is the point when ideas mature, and influences people by communication efficiently.

Ideas develop over a long time period but when the idea matures to the point of translation this is called convergence. 

An audience needs to be able to receive your work with maximum clarity to ensure this happens, as a designer, you will need to do extensive market research. 


Comments

Popular posts from this blog

Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow.  His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible.  I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it re...

Iconography

From the Greek word for 'image' and 'to write' The identification and description of what the image is. WJT Mitchell Iconography is about the rhetoric of images, that is it helps us know....... three different images can all mean the same. Peace: This something that can only be communicated if the artist and the audience share the same background meaning there will be a similar cultural meaning.   Byzantine Portraiture  Using symbols etc to signify more about the person. At this time they moved away from creating photograph-like paintings and used symbols and objects to add more to the painting. For example, the painting below could make you think the man is a shepherd due to the lamb around his neck and the staff. You may also believe the image is related to Christianity because of the cross, moving further we begin to think that may the man in the painting is meant to be a representation of Jesus.  Metaphor  A typ...

AfterEffects - Z Space

Before class we were asked to create a one layered composition on Illustrator, ensuring every object was on a separate layer. This would make life easier when reopening the Illustrator file in Adobe AfterEffects. Once deciding on a space theme, I used royalty free images to create planets. When in illustrator I created simple circles and then used the 'Pathfinder Tool' to cut the texture into a planet shape. I used the pen tool to create my rockets and spaceships.   T he outcome of this workshop was to create 10 second movie using my prepared artwork, and to learn the use of 3D tools in After Effects, including cameras, pre-comps, building and constructing 3D scenes, textures and objects in addition to special effects. Sara gave as an excellent example of what we were going to learn how to achieve, and the extent of what the tools she was teaching us could achieve.  MGMT - All We Ever Wanted Was Everything from oneedo on Vimeo . Above is a screen of my...