Jonathan Lindley - Convergence Lecture

Jonathan Lindley is a graphic designer and animator who went through my course ahead of me and now does lectures for the first year students. It was very inspiring to be bale to listen to someone who has been in the same position as me and I can relate with. He highlighted the important aspects of design, and that the work we do now doesn't define us, we can improve using the tools at disposable given to us my our lectures and the University.

Lindley spoke to us about converge and how it applies to graphic design. Also giving us advice on how to approach a course to do well. The definition of converge is to come together from different direction to eventually meet. Convergence is the translation of information. This basically is the important part in between information being communicated and understood. As a designer my purpose is to communicate and to do this I need to send a clear message. Using tools at my disposal to my advantage if a way to improve my communication.

Catalytic Culture

The term Catalytic Culture can be defined by breaking down the phrase. A catalyst is a substance that increases the rate of chemical reaction without going through a chemical change. Culture relates to the ideas, customs and social behaviour of a particular people or society. In summary Catalytic Culture is the point when ideas mature, and influences people by communication efficiently.

Ideas develop over a long time period but when the idea matures to the point of translation this is called convergence.

An audience needs to be able to receive your work with maximum clarity to ensure this happens, as a designer, you will need to do extensive market research.

Comments

Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow. His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible. I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it re...

Rob Lycett Workshop - Manifesto

For this workshop we had to create our manifesto based on the work we did in a Monday Lecture. The point below are what it based it on. Passion - key ingredients to being productive If i do not find something interesting, or stimulating I struggle to work efficiently so therefore I will find and angle to work from every project which interests me. Changing Perceptions - Making the audience think The only way to become successful in what I do is to make my audience want to decode my work and find meaning. This way it will be memorable. Influence - Historical, Culture and Social influence will help me inform my work. By researching I will be able to determine if my theories and ideas will work or if they have been done before. Re-evaluate - Aiming higher I can always do something to improve my work and are it more appealing for its desired audience. Typography - Always consider my typeface...

Iconography

From the Greek word for 'image' and 'to write' The identification and description of what the image is. WJT Mitchell Iconography is about the rhetoric of images, that is it helps us know....... three different images can all mean the same. Peace: This something that can only be communicated if the artist and the audience share the same background meaning there will be a similar cultural meaning. Byzantine Portraiture Using symbols etc to signify more about the person. At this time they moved away from creating photograph-like paintings and used symbols and objects to add more to the painting. For example, the painting below could make you think the man is a shepherd due to the lamb around his neck and the staff. You may also believe the image is related to Christianity because of the cross, moving further we begin to think that may the man in the painting is meant to be a representation of Jesus. Metaphor A typ...

Jade Navan Caitlin

Search This Blog