Jonathan Lindley - Convergence Lecture

Jonathan Lindley is a graphic designer and animator who went through my course ahead of me and now does lectures for the first year students. It was very inspiring to be bale to listen to someone who has been in the same position as me and I can relate with. He highlighted the important aspects of design, and that the work we do now doesn't define us, we can improve using the tools at disposable given to us my our lectures and the University.

Lindley spoke to us about converge and how it applies to graphic design. Also giving us advice on how to approach a course to do well. The definition of converge is to come together from different direction to eventually meet. Convergence is the translation of information. This basically is the important part in between information being communicated and understood. As a designer my purpose is to communicate and to do this I need to send a clear message. Using tools at my disposal to my advantage if a way to improve my communication.

Catalytic Culture

The term Catalytic Culture can be defined by breaking down the phrase. A catalyst is a substance that increases the rate of chemical reaction without going through a chemical change. Culture relates to the ideas, customs and social behaviour of a particular people or society. In summary Catalytic Culture is the point when ideas mature, and influences people by communication efficiently.

Ideas develop over a long time period but when the idea matures to the point of translation this is called convergence.

An audience needs to be able to receive your work with maximum clarity to ensure this happens, as a designer, you will need to do extensive market research.

Comments

Kandinsky's Experiment - Circle, Square, Triangle

Wassily Kandinsky, a student from Bauhaus, circulated a questionnaire trying to determine the universal response for the relationship between colour and form. The questionnaire consisted of three shapes, a triangle, square and circle, he recipient was then to colour each one with a different primary colour etc. Red, blue or yellow. His questionnaire received a remarkable about of the same response. This may because those in the school had the same theoretical ideals. They believed that the triangle was yellow, square to be red, and the circle to be blue. This product influenced many projects in the early days of Bauhaus. They were also to give an explanation where possible. I decided to do this myself deciding differently to the Kandinsky original consensus. I felt as if the triangle should be red as this is what most red warning sign are shaped and coloured like. The circle is to be yellow as it re...

The Bechers & Idris Khan

During the Lecture two lots of work caught my eye, the first from The Bechers and the second from Idris Khan. Brent and Hilla Becher made photographic typologies as an archive of uniform photograph. The grid structure helps give symmetry, Each object is large and as important as any other. Consistency is key in the photographs of the gas containers, the light, scale and viewpoint all correspond. Their work was often placed in a grid of neutral white frames. Idris Khan was born in England, 1978, he completed his master in 2004 at the Royal College of Art in London. He works in sculpture, painting and photography. His ideas are based on a repeating process of creation and deletion, or even adding of new layers while retaining traces of what has gone before. He is well known for his large-scale works in which techniques of layering are used to arrive at what might be considered the essence of an image, and to create something entirely new through repe...

Visual Communication

We started the lecture looking into the definition of Visual Communication. Two dimensional images such as advertising, industrial design, typography, graphic design, drawings, illustration, animation and sign are examples of visual communication. It is a way to convey ideas and information which can be digested in a visual form by being viewed or read. The most successful visual communication can be understood, with or without complementary typeface. What is theory and why study it? The google definition of theory is ‘ a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.’ The reason we study theory is due to it providing us an explanatory framework which can be used to explore or support ideas, develop hypotheses, or as a basis/critique. A quote was highlighted by Paul Rand which reads: ‘Intuition is a flash of light conditioned by experience, culture and imagination...

Jade Navan Caitlin

Search This Blog